San Francisco property owners and investors
What your San Francisco building is worth, and what your options are.
A confidential review of your current rents, an estimated market value, and the practical options in front of you. You decide what, if anything, comes next.
Since 1970 · San Francisco
The property review
Three things you get back
You hear back from Jackson directly, usually within one business day.
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Where your rents sit against the market
How the rent roll compares with what similar San Francisco buildings are achieving now.
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Where you can share a rent roll we go through it unit by unit and compare it against current asking and achieved rents nearby. If units are under market, you see the gap and what it would take to close it.
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An estimated value range
A preliminary broker opinion of value based on income, condition, and comparable sales.
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You get a range rather than a single number, because that is how buildings actually trade. We show what drives the top and the bottom of it, so you can see which parts you control. This is a preliminary broker opinion of value and market analysis, not an appraisal.
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The options actually in front of you
Leasing, management, improvements, or a sale, with the reasoning behind each.
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Every option is laid out with what it would likely mean for income and value, and how long it would take. If the right answer is to hold the building as it is, that is what the review will say. You decide what happens next, on your own timeline.
Request your property review
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Jackson
AMSI provides leasing and property management. Novo Real Estate is the sales division of AMSI.
For San Francisco owners
Rent control and what it does to value
Most San Francisco apartment buildings built before June 1979 are covered by the city’s rent ordinance. Rents on occupied units rise by a capped annual amount, and when a unit turns over, the new rent is set at market. Over a long ownership this produces buildings where some units sit at market and others sit well below it, depending on how long each tenant has been in place.
Value follows that spread. Buyers underwrite the income a building actually produces today, then look at where each unit sits against the market to judge what it could produce over time. Two buildings on the same block with the same unit count can trade very differently because of it. Long tenancies below market are part of the building’s income profile, and pricing them accurately is most of the work in valuing rent-controlled property. Where allowable increases have not been taken, they can often be banked, and that belongs in the same picture.
A review of your building starts there: the rent roll, unit by unit, against current market rents nearby. You see which units carry the building, where the gap sits, and what that means for the value range. Questions about a specific tenancy, an increase, or your obligations under the ordinance belong with your attorney. What we provide is the picture of where the building stands.
Selling a building with tenants in place
Most San Francisco buildings sell occupied. A sale does not change your tenants’ leases or their rights, and buyers of multifamily property here expect tenants in place, because the income is what they are buying.
Buyers look closely at the rent roll, the leases, estoppel certificates, which are the tenants’ written confirmation of their lease terms, the building’s service contracts, and its permit and maintenance history. Clean, complete documentation moves price, because it removes uncertainty, and uncertainty is what buyers discount for. Long tenancies and protected tenancies get particular attention, and pricing them correctly is part of the work.
A sale can also be run quietly. Marketing can be structured so showings are limited and the process stays low-key for tenants, and some owners choose to test the market without a public listing at all. If you are weighing that, it is part of the same conversation.
The practical preparation is unglamorous: organize the records, deal with the deferred maintenance that pays for itself, and know your numbers before anyone else looks at them. A straightforward sale still runs a few months from preparation to close, and organized records shorten it.
If you have inherited a building
Buildings here are often held for decades, and when one passes to the next generation it usually arrives with long tenancies, a maintenance history, and more than one family member with a stake in what happens next.
Nothing has to happen quickly. The useful first step is factual: what the building earns, what it is worth, and what condition it is in. From there the options are the same ones any owner has. Keep it and have it managed. Lease vacant units and stabilize the income. Improve it where the numbers support it. Or sell it.
Inherited property is also treated differently for tax purposes than property you bought years ago, and the details matter to the outcome. That conversation belongs with your CPA, and questions of title, trusts, or probate belong with your attorney. What a property review contributes is the base everyone can work from: the rents against the market, a value range, and the options laid out side by side. Family decisions get easier when everyone is looking at the same numbers.
What actually moves the number
San Francisco buildings price on income first. The rent roll, the vacancy, and where current rents sit against the market do most of the work in any valuation.
Condition is next. Roofs, systems, and deferred maintenance get priced by buyers either way, and a completed soft story retrofit reads differently than an outstanding one. Then unit mix, tenancy profile, and the block itself.
Some of this you control and some you do not. The financing climate and the buyer pool move on their own schedule. What an owner controls is documentation, condition, and rent position, and those three are where preparation pays. A preliminary broker opinion of value and market analysis puts numbers on each of these for your building.
Where we work
AMSI has operated from Van Ness Avenue since 1970, and the firm’s leasing and management work covers buildings across the city: Russian Hill, Nob Hill, Pacific Heights, Cow Hollow, the Marina, North Beach, the Mission, the Castro, Hayes Valley, Potrero Hill, Bernal Heights, the Richmond, and the Sunset, along with mixed-use and commercial property downtown and in SoMa. Novo Real Estate, the firm’s sales division, works the same ground.
If your building is elsewhere in the Bay Area, the same review works there. Market context for the wider picture is in the firm’s market trends report.
San Francisco multifamily
What we are seeing in the market
San Francisco’s rental market tightened over the past year: citywide multifamily vacancy fell to 3.2% from 3.9%, and rents rose 13.3%, the highest annual rate in ten years, according to CoStar.
On the sales side, 694 closed income-property sales on the SFAR MLS show buyers paying a median $762,500 per unit for two to four unit buildings, $382,800 for five to fifteen units, and $234,000 for sixteen or more. Cap rates stepped up along the same curve, from 4.8% to 6.4%.
Download the September 2026 report (PDF)More from the September report
Rent growth was positive in every city submarket CoStar tracks, led by South of Market at 25.7% and Mission Bay at 23.3%. The slowest, Marina and Pacific Heights, was up 4.5%. CoStar counts 918 units delivered over the past year and 1,740 under construction, under 1% of the city’s stock.
In Zumper’s September listing data, the median listed rent across all rental types was $4,495, with 642 active listings. The median one-bedroom listing was $4,275, up 19% year over year, and the median two-bedroom was $6,200, up 22%.
CoStar reports $2.1 billion of multifamily property traded in the city over the past twelve months, with price per unit up 7.1%. In the MLS sales data, small buildings drew the most competition: 59% of two to four unit sales closed over asking, compared with 36% for five to fifteen units and 19% for sixteen or more. Per-unit prices on small buildings rose from $730,000 in the first half of the period to $800,000 in the second, as cap rates compressed about half a point.
Location moves the number as much as size. Small buildings in the Marina, Cow Hollow, and Pacific Heights sold for a median $1.30 million per unit and $964 per square foot at a 4.0% cap rate. In the Mission, Bernal Heights, Potrero, and SoMa, the medians were $579,000, $545, and 5.9%. The Richmond and Lake District was the most active small-building market, with 113 sales. Nineteen of the 31 sixteen-plus unit sales were in Nob Hill, Russian Hill, and North Beach, at a median $199,000 per unit and a 7.2% cap rate.
Each figure is a market-wide median. A specific building lands above or below it based on its rent roll, tenancies, condition, and lot. The full September report is available as a PDF, and owners can request a complimentary preliminary broker opinion of value and market analysis.
Sources: CoStar Group, City of San Francisco multifamily analytics and San Francisco Multi-Family Market Report (city submarkets), September 2026, licensed to Novo Real Estate. Sales data based on information from the San Francisco Association of REALTORS MLS as of September 22, 2026; 694 closed Residential Income sales, city of San Francisco, 10/1/2025 to 9/22/2026; not guaranteed. Zumper Rent Research, San Francisco, September 2026, medians of active listings, all rental types.
AMSI • Novo Real Estate
San Francisco owned and operated since 1970.
AMSI has leased and managed San Francisco property since 1970, and Novo Real Estate is the firm’s sales division. Because we operate buildings as well as sell them, a review from us reflects how a property actually performs day to day. If the right answer is to hold the building or to lease it rather than sell, we will say so.
The firm works across multifamily and mixed-use buildings, retail and office space, development sites, and corporate housing, in San Francisco and across the Bay Area. Investment sales, leasing, and property management sit under one roof, so you can get a straight answer about any of them without being handed to someone else.
You work directly with the person handling your property, backed by a firm with 55+ years in San Francisco.
Jackson Salamunovich · Commercial and Multifamily · Novo Real Estate, the sales division of AMSI · CA DRE #02200078
Property reviews are broker opinions of value provided for informational purposes only and are not appraisals. Market conditions change; no particular outcome, income, or increase in value is guaranteed. Information is deemed reliable but subject to verification.


