established 1970

Selling a Home

Are you considering selling your home or investment? No matter how often you have gone through this process, the process of selling real estate can be long and complicated.

Working with the right real estate sales team helps you make the transaction smooth.

When it comes to real estate sales every transaction differs from one to the other. Though there are certain home selling steps that most sellers go through.

What are the steps of selling real estate?

Step 1, Get an agent

When it comes to selling a home it pays off to use an experienced, knowledgeable and skilled real estate professional. A real estate transaction will be one of the biggest financial investments you might experience in your life.

The home selling process is complicated, and doing a wrong decision can become a big risk. Therefore it pays off to invest in a good agent, whom you can fully trust.

An agent will guide you through the whole home selling process till the closing date. Whether it comes to pricing your home for sale, advertising your home, negotiating with the buyer and etc.

Search our real estate sales associates.

Step 2, Determine a selling price with your agent

determine selling priceYour AMSI real estate sales expert will help you to price your home correctly. In order to do that, your agent will evaluate your home, compare it to other listings on the market and determine an appropriate selling price with you.

The next logical step is to find out what your home's fair market value is. If you're using a real estate sales agent, they will often help you determine this value as a courtesy, and maybe even give you some helpful ideas on how you can increase the value of your house.

Step 3, Get your home ready to sell, with the right repairs and preparations

A good first impression will help sell your home and makes a big difference in how your house is perceived by prospective buyers.

If your house is in a good condition and it needs little or no repairs, you can sell to a higher price and faster. Therefore prepare your house and make the first impression being a good one.

Prepare your home by implementing all necessary repairs, the house should be clean, when possible staged and decorated. A staged room sells better and looks bigger than an empty room, but don�t over-stage your house. We advice you to depersonalize the house as much as possible.

home repairsWhatever you spend on remodeling, you always have to keep in mind how much you recover for every dollar you spend. Consult your agent and find out what repairs and steps should be done to get your house sold.

Do you want to do the repairs, cleaning and staging yourself or hire qualified professionals? Then learn more about the AMSI property maintenance services, AMSI house cleaning services and AMSI home staging services.

Step 4, Advertising and showing your house

A real estate professional has more resources and methods available to market your property than you.

After your property has been prepared for open houses and showings, your agent will market the property to other real estate sales professionals and the public.

  • Representing your home to other real estate sales professionals through the Multiply Listing Service (MLS)
  • Enforcing target advertising to market your property to other real estate professionals and the public, supported by the AMSI marketing department
  • Providing for sale signs to get more exposure
  • Holding property open houses and scheduled showings

Step 5, Screening prospects and negotiating

After a buyer has submitted an offer to purchase, and the pre-approval, you may or may not write a counter offer. A counter offer will demonstrate that you have accepted the offer, including the amount of earnest money.

There are three different ways of counter offers, either you accept, decline or counter-bid and address particular items.

Your real estate sales agent will help you to pre-qualify potential buyers to ease your decision.

However, the final decision if you accept the offer or not is always yours. When it comes to negotiations, your real estate agent will assist you and be the liaison between you and the seller or seller�s agent.

Step 6, Opening escrow

When both, you the seller and the buyer agree to the conditions and the opening escrowoffer has been accepted you will go through the escrow process.

Your agent will guide you through until the closing date, which can take several weeks.

Within this time you receive instructions from the escrow officer and have to accomplish paperwork and everything else instructed by the officer. The escrow company has to verify that all parties of the transaction are treated honestly and fairly.

Step 7, Home Appraisal

The appraiser will compare your property with similar properties nearby to help determine the value of your property. An appraisal contains an interior and exterior inspection of your property.

This step is required by the buyer�s lender to support the price agreed upon in the offer.

When the buyer�s loan is approved, you and your AMSI agent will receive more instructions from the escrow officer to follow up with.

Step 7, Closing the escrow

The escrow can be closed when all required documents and assignments being fulfilled by you and the seller.

Your agent or escrow officer will contact you to make an appointment to sign the final documents and to close the transaction. By the date the escrow is closed, the property title will be legally transferred from you to the buyer.

Things to know when selling a house

Costs of selling a house

Since selling a home is very complicated, we advise you to work with an experienced real estate professional.

Costs to expect when selling your house include the agent�s commission, fees for the appraisal, inspections, possibly cost for repairs and remodeling and closing costs.

If necessary and desired costs for staging and decorating your house in preparation for showings and open houses.

All marketing costs will be carried by AMSI.

Let us show you the way home to the success of your real estate portfolio!

Meet our real estate sales team

Selling Real Estate - Home Selling Guide

Get an Agent

Determine Selling Price with Agent

Prepare Home for Selling

Advertising and Showing Property

Screening Prospects and Negotiating

Opening Escrow

Home Appraisal

Closing the Escrow



After interviewing several local brokerages I selected AMSI… the only brokerage that really listened to my needs, especially in the early stages of planning my next move. I received outstanding customer service and will definitely use AMSI for future real estate needs.

Jesse R.

AMSI helped me sell my home with the greatest of ease. My agent was amazing in his knowledge of comparable properties that I would be competing against and advised me in staging my over-stuffed condo. Once they eliminated half my clutter and arranged my furniture with a couple of extra design elements from their inventory, even I wanted to buy the place it looked so good! Of Course, getting it sold quickly was my goal and they had the ability to make that happen.

C Wong

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American Marketing Systems Inc. is a Real Estate Brokerage licensed by the California Department of Real Estate. License # 01254853 exp. 3/14/17 AMSI 2800 Van Ness Avenue, San Francisco, California 94109, USA

@ 2013 American Marketing Systems inc.

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