Super Bowl Is Coming to the Bay Area — Here’s What to Know
Sydney Winstead • February 4, 2026
San Francisco & Bay Area | Super Bowl LX Week Guide 🏈
With the Super Bowl returning to the Bay Area, San Francisco and surrounding cities will be buzzing with events, visitors, and demand for short-term and furnished housing. From where to stay and what neighborhoods to explore to Super Bowl week events and watch parties, this Bay Area Super Bowl Guide covers everything you need to know.
📍 Where the Super Bowl Is Happening
The Super Bowl will take place at Levi’s Stadium in Santa Clara, located in the South Bay. While the stadium itself sits outside San Francisco, the city remains the primary hub for Super Bowl visitors thanks to its hotels, dining, nightlife, and large-scale event venues.
San Francisco typically hosts many Super Bowl week activities, brand activations, and fan experiences, making it a popular home base for visitors who want more than just game-day access. Many attendees choose to stay in San Francisco and travel to Santa Clara on game day while enjoying the city throughout the week.
👉🏼Levi Stadium Map
🚗 Getting Around: Road Closures & Updates- SF, San Jose, and Santa Clara
🏙 Best Bay Area Neighborhoods to Stay In
San Francisco
- SoMa: Central, walkable, and close to major transit lines; ideal for visitors attending events or watch parties
- Mission District: Lively dining scene and neighborhood feel, popular with longer stays
- Nob Hill: Classic San Francisco charm with easy access to downtown
- Russian Hill: Scenic, residential, and well-located for visitors wanting a quieter stay
Peninsula & South Bay
- Santa Clara: Closest option to Levi’s Stadium and convenient for game-day access
- Palo Alto: Upscale, walkable downtown with dining and shopping
- Mountain View: Central South Bay location with strong transit access
🎉 Super Bowl Week Events in San Francisco: Guide to the Hottest Events, Concerts & Parties
San Francisco is going all out for Super Bowl LX. From celebrity-packed concerts and invite-only parties to public fan experiences, here’s a complete guide to the biggest Super Bowl week events — with locations included so it’s easy to plan.
Wednesday, February 4
- Sports Power Brunch: Celebrating the Most Powerful Women in Sports
An elevated morning of awards, conversation, and networking honoring women across sports, media, and culture.
📍 Four Seasons Hotel San Francisco — San Francisco - Women Raise the Game Champions
An invitation-only rooftop celebration honoring women redefining football culture, media, and entertainment, featuring cocktails, hors d’oeuvres, and live entertainment.
📍 Proper Hotel Rooftop — San Francisco - Big Game Block Party
Chinatown’s monthly night market returns for Super Bowl week with an outdoor block party featuring art, culture, music, and food. Entertainment includes lion dancers, the Grant Avenue Follies, and DJ E-Rock, plus a panel discussion with local chefs and Bay Area athletes. Admission is free.
📍 Grant Avenue — Chinatown, San Francisco
Thursday, February 5
- Sports Illustrated Invitational
The annual celebrity golf tournament bringing together athletes, entertainers, and industry leaders ahead of Super Bowl weekend.
📍 TPC Harding Park — San Francisco - NFL Honors
The official awards show celebrating the 2025 NFL season, honoring MVPs, standout performances, and unforgettable moments.
📍 Palace of Fine Arts — San Francisco - Origins: An NFL Collection Launch
A Super Bowl merchandise launch showcasing limited-edition apparel created by Bay Area designers in collaboration with the NFL. The daytime event includes music, refreshments, and shopping. RSVP required.
📍 601 19th St. — San Francisco - Lotería Night at Tacolicious
A Super Bowl–themed neighborhood party honoring the halftime performer with themed food and drinks, lotería games, reggaeton music, and a lookalike contest with cash prizes. All ages and free to attend.
📍 Tacolicious, 741 Valencia St. — Mission District, San Francisco - SiriusXM & Pandora Present Noah Kahan
An exclusive live performance featuring hits and new music from Noah Kahan to kick off Big Game Weekend.
📍 The Warfield — San Francisco - BAHC Live! Concert Series (Benson Boone + Shaboozey)
A high-energy concert experience presented by the Bay Area Host Committee, continuing through the weekend.
📍 Bill Graham Civic Auditorium — San Francisco - Fall Out Boy: Wells Fargo Autograph Card Exclusives Concert
An intimate concert experience in one of the smallest venues the band has played in years.
📍 Regency Ballroom — San Francisco - Tight Ends & Friends
A Super Bowl kick-off celebration hosted by Tight End University, featuring live DJ performances and surprise guest appearances.
📍 Public Works — San Francisco - ILLENIUM Album Release Show
A special warehouse show offering fans a first listen to ILLENIUM’s upcoming album ahead of its official release.
📍 Pier 80 Warehouse — San Francisco - Big Game Days at Union Square
Three days of Super Bowl–related programming in Union Square featuring inflatable football games, live DJs, performances, and interactive activities. Highlights include nonprofit performances, marching band appearances, and a hot wing–eating contest on Saturday. Free and open to the public.
📍 Union Square Plaza — San Francisco - Ferry Building Light Projection Show
A nightly light projection experience showcasing illustrated moments from past Super Bowls on the exterior of the Ferry Building. Photo ops and themed décor will be set up across the street at Harry Bridges Plaza. Admission is free.
📍 Ferry Building — Embarcadero, San Francisco
Friday, February 6
- GLD Pop-Up at NFL Super Bowl Experience
A jewelry and lifestyle pop-up featuring athlete appearances, giveaways, and limited-edition Super Bowl merchandise.
📍 Moscone Center North & South — San Francisco - GQ Bowl
A fashion-forward Super Bowl event celebrating the intersection of sports and style, including a live runway presentation.
📍 Legion of Honor — San Francisco - The One Party by Uber
Uber’s invite-only Super Bowl bash featuring live performances and a celebrity-heavy guest list.
📍 Pier 48 — San Francisco - FanDuel Party Powered by Spotify
A private concert experience featuring major artists and high-profile athletes just days before the big game.
📍 Pier 29 — San Francisco - EA Sports Madden Bowl
A massive concert and gaming celebration featuring chart-topping artists and top athletes.
📍 Chase Center — San Francisco - Shaq’s Fun House
Shaquille O’Neal’s signature “festival meets carnival” event with live performances, rides, games, and immersive experiences.
📍 Cow Palace Arena & Event Center — Daly City, CA - The Lineup: Calvin Harris & Diplo
An inaugural high-production electronic music event setting the tone for Super Bowl weekend.
📍 Pier 80 Warehouse — San Francisco - H.wood Homecoming Party Presented by DraftKings
An invite-only nightlife experience with live performances inside a reimagined, speakeasy-style venue.
📍 1 Hotel San Francisco — San Francisco
Saturday, February 7
- Michael Rubin’s Fanatics Super Bowl Party
One of the most exclusive Super Bowl events of the week, known for surprise performances and A-list attendees.
📍 Private Location — San Francisco Bay Area - Abercrombie x NFL Pre-Super Bowl Fashion Show & Pop-Up
A star-studded fashion presentation plus a public shopping activation inside the Super Bowl Experience.
📍 Moscone Center (Pop-Up) — San Francisco - BÉIS Bowl Weekend
A free, public pop-up featuring giveaways, games, custom merchandise, and appearances by the brand’s founder.
📍 San Francisco Brewing Co., Ghirardelli Square — San Francisco - YouTube Super Bowl LX Flag Football Game
A celebrity flag football showdown featuring creators, musicians, athletes, and NFL legends.
📍 Moscone Center — San Francisco - Maxim Big Game Party
An invite-only VIP party featuring live DJs, performances, and celebrity guests.
📍 San Francisco (Venue TBD) - SI The Party Presented by DraftKings
A large-scale Super Bowl Saturday night party featuring major music acts (Chainsmokers and Ludacris) and athletes.
📍 Cow Palace — Daly City, CA - Taste of the NFL
A culinary-focused Super Bowl experience benefiting youth food programs, featuring top chefs and NFL legends.
📍 The Hibernia — San Francisco - R&B and Ribs
A music-and-food-driven warehouse party featuring chart-topping artists and high-energy performances.
📍 Pier 80 Warehouse — San Francisco
Sunday, February 8 – Super Bowl Sunday
- The Players Tailgate
A premium pre-game experience with celebrity chefs, DJs, athletes, and all-inclusive food and drinks.
📍 Mission College — Santa Clara, CA - Guy Fieri’s Flavortown Tailgate
A massive, fan-friendly tailgate featuring food showcases, live music, and family-friendly entertainment.
📍 Cow Palace Arena & Event Center — Daly City, CA
From headline-making Super Bowl parties and must-see Super Bowl events to smooth, reliable transportation options across the Bay Area, San Francisco is set to deliver an unforgettable Super Bowl weekend. Whether you’re heading to a VIP concert, celebrity party, official fan experience, or the game itself, planning ahead is key. Use this guide to navigate Super Bowl week with ease — from where to go and how to get there, to avoiding traffic, surge pricing, and sold-out routes — and experience Super Bowl weekend in San Francisco like a local.
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