AMSI in the Spotlight: Alex Goffo on San Francisco's Changing Rental Market AMSI's Alex Goffo shares his perspective on the evolving role of leasing agents in the September 2026 issue of SF Apartment Magazine. San Francisco's rental market has experienced significant changes over the past several years, reshaping how property owners attract tenants, market their listings, and navigate an increasingly competitive landscape. In his article, Leasing the Way, published in the September 2026 issue of SF Apartment Magazine, AMSI's Alex Goffo explores how professional leasing agents have become an essential connection between property owners, renters, and the changing market. A Changing Rental Landscape Before the pandemic, many San Francisco property owners managed their own rental listings. As vacancies increased and competition intensified, professional marketing, pricing strategies, and leasing support became increasingly valuable. Today, with rental demand strengthening and workers returning to offices, Alex highlights how the leasing process has evolved beyond simply filling vacancies. Why Professional Representation Matters According to Alex, successful leasing requires more than setting an asking price and publishing a listing. Professional agents help property owners position their properties competitively, coordinate showings, communicate with prospective tenants, and evaluate applications while maintaining fair housing compliance. The goal isn't simply to secure the highest possible rent. It's to make informed decisions that protect a property's long-term value. Looking Ahead As San Francisco's rental market continues to evolve, Alex emphasizes the importance of knowledgeable, responsible representation. His article reinforces a central principle of AMSI's approach: combining local market expertise with thoughtful, personalized service for property owners and renters. We're proud to recognize Alex for contributing his perspective to the San Francisco real estate community. Read Alex's full article, Leasing the Way, in the September 2026 issue of SF Apartment Magazine, pages 34–36 and 48. READ THE FULL ARTICLE →

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Robb Fleischer Calls for a Fresh Look at San Francisco Housing Policy Featured in the August 2026 edition of the San Francisco Apartment Association Magazine In the August 2026 edition of the San Francisco Apartment Association (SFAA) Magazine, AMSI Corporate Broker Robb Fleischer shares his perspective on the future of San Francisco's rental housing market in an open letter titled “A Call to Reexamine Housing Policy, Property Rights, and the Future of San Francisco.” Drawing on more than 45 years of experience as a San Francisco resident and property management professional, Robb examines the growing challenges facing housing providers and the importance of balancing tenant protections with the long-term sustainability of rental housing. The Challenges Facing San Francisco Housing In his letter, Robb discusses the financial pressures affecting rental property owners, including rising insurance premiums, maintenance expenses, regulatory requirements, and construction costs. He also explores how rent regulations, development barriers, and an increasingly complex regulatory environment can influence housing investment and the availability of rental properties. A Call for Constructive Dialogue At the heart of Robb's message is the belief that protecting tenants and maintaining a healthy rental housing market should not be competing objectives. Rather than advocating for the elimination of tenant protections, he encourages policymakers to reexamine the cumulative impact of existing regulations and consider approaches that support affordability, responsible property ownership, and future housing development. His letter calls for a thoughtful conversation about how San Francisco can address its housing challenges while creating a more sustainable environment for both residents and housing providers. Read the Full Article Robb's letter offers a perspective shaped by decades of firsthand experience in San Francisco's rental housing industry. Read “A Call to Reexamine Housing Policy, Property Rights, and the Future of San Francisco” in the August 2026 SFAA Magazine, beginning on page 54. Read the Full Article in SFAA Magazine

San Francisco multifamily market, September 2026: vacancy at 3.2%, rents up 13.3%, and median per-unit prices from 694 apartment building sales on the SFAR MLS.

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